How to brand your practice
It is fascinating how dental practices are perceived by professionals and patients. This perception derives to a very great extent from the efforts that owners to create ‘a brand’.
Tag: practice management
How to waste money on advertising
The adage “Fail to plan and you plan to fail” couldn’t be more true of advertising. But we’ve all done it. You know what happens – the friendly advertising rep from your favourite magazine rings you
Did you see ??? Cary in print
We’re very proud to be able to share an article from BDJ-Team. BDJ-Team is part of the British Dental Journal magazine series from Springer Nature. These titles are published on behalf of the British Dental Association.
Two great articles on Pearl’s site
We recently wrote two new articles for our client BHA Software which have been posted on their Pearl dental software site to fuel their ongoing social media campaign.
Dental lab work and patient care
The arrival of the courier bringing the day’s lab work causes mild excitement in every dental practice. In many practices, the appointment book is organised to take advantage of this; we usually take impressions before his/her arrival, and carry out fittings afterwards.
Using imaging technologies to enhance patient care
Modern dental imaging technology is amazing. We now have digital x-rays that throw an image to the dentist’s computer screen in seconds. ‘OPG’ machines can create a panoramic radiograph (a 2d image of the patient’s whole dentition). We even have digital scanners that can create a 3-D map of the inside surfaces of a patient’s mouth.