How to brand your practice
It is fascinating how dental practices are perceived by professionals and patients. This perception derives to a very great extent from the efforts that owners to create ‘a brand’.
Tag: brand management
Case Study: Heditude 2019
This is the story of how a bit of marketing discipline can turn a little dream into a successful music festival attracting 800 people and raising a four-figure sum for charities – even though it rained.
What do you do when a bank’s ‘Customer Support’ procedures don’t work?
Dear Bank Manager Did you know that several of your online banking functions no-longer work using the Firefox browser? Did you know that your ‘Secure Message’ facility doesn’t seem to work in Firefox or Chrome? Do your “Customer Support” team know this? We tried five or six times to simply…
I Love Printing!
I love imaging technology of all sorts, but I particularly love printing. My passion for printing and print technologies was instilled in me very early by my father who worked as a manager at Europe’s (then) biggest manufacturer of flexible packaging.