How to brand your practice
It is fascinating how dental practices are perceived by professionals and patients. This perception derives to a very great extent from the efforts that owners to create ‘a brand’.
Tag: advertising
How to waste money on advertising
The adage “Fail to plan and you plan to fail” couldn’t be more true of advertising. But we’ve all done it. You know what happens – the friendly advertising rep from your favourite magazine rings you
So put your money where your mouth is
We admit it – we’ve said it many times. No one route to an audience is seen by everyone you’d like, so the more (properly chosen and co-ordinated) routes you have the more people will read your message.