The UK’s Black Arrow Rocket – not spectacular, but very efficient
I’m thrilled to announce the ‘official’ launch of Precision PR Limited. I’ve had an ambition for several years to create a B2B PR and marketing consultancy that works the way I believe it should, and so here it is.
Precision PR is shaped more by my in-house PR experiences than it is by previous my agency work. This is because I believe that any business should look at its work from the customer’s point of view. True enough, all agencies and consultancies will tell you this. However, it’s too easy for an agency to lose sight of this perspective – or even not to have it at all.
What makes a good agency?
All the ‘good’ agencies I’ve worked with seem to have one thing in common – someone in charge who has been in the position of balancing the unique pressures felt by an in-house PR or marketing manager. Without a thorough appreciation of what goes on inside an organisation, how can you possibly expect to provide advice on the best way to shape how it is viewed by those outside that organisation?
Ariane – understanding Europe is the key to understanding its success
Likewise, when I’ve worked in-house and selected agencies, I’ve always wanted to choose ‘the best’ agency. No client ever specified that they want to hire ‘the biggest’ agency. Precision PR is not focused on growth and creating noise to build our own reputation. We want Precision PR clients to feel they get great value for their investment – always. So we’re never going to build ‘the biggest’ PR agency; that’s not what clients want so nor do we.
Delivering with Precision
Every PR consultant tells their client that actions speak louder than words. I firmly believe that. Ultimately it’s for others to judge, but I hope we will demonstrate the wisdom to cut trough the bull shit. So please don’t expect me to schmooze you. Please don’t expect unfailing and unquestioning enthusiasm for every initiative you present to us. If we don’t think it will work we’ll tell you. That might come across as a bit arrogant, odd or self-defeating. On the other hand, it might just save you a lot of money and a great deal of time. And if we can help you come up with something better then it will surely help you deliver the success that you need for your campaign.
That’s the essence of Precision PR; the recognition that all that fluffy stuff is an easy trap to fall into, yet it rarely delivers what you need. Stop, think and be precise in defining what you want to achieve and realistic in understanding how far you can stretch the resources at your disposal. Set measures and targets that can be efficiently delivered and effective in what they achieve. Don’t do PR for the sake of it – because that is yesterday’s game. We ‘do PR’ because it will help you achieve your success, not ours. And if we think you should spend your marketing dollars elsewhere to achieve that success then we’ll tell you.
Precision PR doesn’t pitch unrealistic expectations just to win business. Precision PR doesn’t design campaigns just to boost our own profits. And Precision PR doesn’t over-complicate things.
I’ve sat on your side of the table and listened to people from my side. It’s one thing to have a vision for the campaign, but sometimes I’ve wondered if the presenter was talking about the same business as me. I know how much thought and discussion goes on internally even before you invite an agency to pitch for a project. These are the things that my associates, colleagues and I believe set us apart. If they resonate with your experience of PR and marketing agencies, please give us a call the next time you have a project.
