Evaluating new technology
How should dental practices weigh up cost and performance when investing in new technology?
Getting digital marketing right
Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach.
Have you ever heard of Rehab4Addiction?
A couple of weeks ago I received an email from a gentleman. He was asking me to provide a link to his website from the website of my band. Normally I consign such emails to the ‘blocked sender’ list. But this one caught my interest because of the song he mentioned
Did you see ??? Cary in print
We’re very proud to be able to share an article from BDJ-Team. BDJ-Team is part of the British Dental Journal magazine series from Springer Nature. These titles are published on behalf of the British Dental Association.
Cyber-security Basics
50-something years ago, protecting your new business in London often meant paying money to the Kray Brothers or the Richardson Gang. These days the threats faced by new businesses are less likely to involve physical violence and more likely to involve data theft.
So put your money where your mouth is
We admit it – we’ve said it many times. No one route to an audience is seen by everyone you’d like, so the more (properly chosen and co-ordinated) routes you have the more people will read your message.
What do you think of the show so far?
A couple of weeks ago, my husband frog-marched me to the car and then drove me at speed towards Birmingham. While I’m growing very familiar with the western stretches of the A14, I’ve always managed to stop short of the M6
We’ve been filming … 6Ws of video
Hint’s and tips on creating videos We recently started work on a series of videos for one of our clients, which has prompted us to write this blog about some of the things we believe you should think about when creating videos. As in all communications, the 6Ws are a…
Digital 3D Models in Medicine – we’ve come a long way
3D Modelling is now an established medical technology Back in the late 1990’s I was working as an PR consultant for Insight Marketing & Communications Limited, which at the time was one of the UK’s leading technology PR agencies. My favourite client was a company SDRC Inc. This was a…
What do you do when a bank’s ‘Customer Support’ procedures don’t work?
Dear Bank Manager Did you know that several of your online banking functions no-longer work using the Firefox browser? Did you know that your ‘Secure Message’ facility doesn’t seem to work in Firefox or Chrome? Do your “Customer Support” team know this? We tried five or six times to simply…