Press Release – New Win
Everyone loves a trip to the dentist, right? Well, maybe not, but the team behind Pearl Dental Software are determined to help make the process as painless as possible.
Category: Strategy
Awards and stuff like that
Everyone loves an award ceremony, don’t they? Especially the organisers who charge finalists and corporate sponsors hundreds of pounds for each person that attends. So, based on 25-years of entering and attending awards ceremonies for various software products, projectors, printers, etc., here are a few observations.
Is ‘Big Data’ out of fashion ?
Hero to Zero at the speed of a new buzz-word Last year, as far as I could could make out, the world was about to be saved by ‘Big Data’. The phrase was EVERYWHERE, and the idea was being used for everything you could possibly imagine. But what wasn’t clear…
A request to dumb-ass link builders
I screen comments; so sending spammy posts full of links to crazy, unconnected websites just annoys me and gets your comment marked as SPAM.
How to manage PR at a Trade Show
I’ve been to dozens of trade shows in the UK, Belgium, Germany and The Netherlands, working in-house and as a supporting consultant. Here are a few things that I’ve learned about PR at exhibitions along the way:
Working with European Industry Analysts
Industry analysts are a critical part of any B2B market place, especially technology. They should therefore be an important consideration in every B2B marketing campaign.
All engines are running … we have lift off!
I’m thrilled to announce the ‘official’ launch of Precision PR Limited. I’ve had an ambition for several years to create a B2B PR and marketing consultancy that works the way I believe it should, and so here it is.
Industria Grafica quotes Brian Minards on design
Industria Grafica has quoted Brian Minards, Precision PR’s branding and graphic design associate. Brian discusses the part that graphic design will play at this year’s IPEX 2017 exhibition.
Coming from America?
In 1999, when I started work for Hyperion as EMEA PR Manager, the internet had already begun to change the international communications landscape. Companies could no-longer conduct discrete communications and media relations programmes on a country-by-country basis.